Public schools

School District Marketing Academy (SDMA)

The School District Marketing Academy is the only implementation program of its kind that shows you exactly how to create and manage your marketing efforts like a pro.  By utilizing a system of steps, ideas, and tactics to get the most out of your brand and messaging, you’ll save time and resources. 

Lisa Losasso Jackson, a marketing professional focused on public school education and districts, spent two years researching and developing the comprehensive lessons, resources, tools, and coaching found in the School District Marketing Academy. Lisa has conducted workshops and trainings through TSPRA, led webinars, consulted for district marketing efforts, and oversees the Go Public campaigns.

school pr conference

professional development

SDMA is right for you if you're

A school district communications professional

Responsible for your district communications, marketing, and/or promotions

A small to large-sized district

Working toward elevating your brand and reaching more audiences.

A school district communications specialist

Eager to gain skills and knowledge.

By the end of this program, you will have:

Developed or improved your annual marketing plan

You will know what you're marketing, why, and how you'll do it.

Strengthened your school district brand and message

You will have access to strategies and tools to build and maximize your brand.

Nailed down marketing tactics for your school district

You will know how to best utilize marketing tactics for your school district.

Gained expertise for your school district marketing goals

You will learn different marketing ideas and how they apply to school districts.

Created an organized and efficient marketing system

You will access tools to implement immediately.

Mastered marketing and measuring results

You'll learn the power of focused marketing to achieve a goal.

Marketing Ideas for School Districts

School District Marketing Academy will bring you clarity, focus, and confidence in your marketing efforts. You’ll add to your professional development and build a vast library of marketing ideas. The marketing system you’ll learn provides marketing ideas and strategies specific to school districts.


Most frequent questions and answers

SDMA is offered online in a structured, all-in-one platform for ease. 

The waitlist is my way of ensuring you get information as it happens. When the doors open for registration this spring, you’ll be the first to know!

Yes, 100%. I know how valuable it is to access information when you need it. The modules, videos, downloads, checklists, and guides are yours to return to and keep. 

Registration will open March 1, 2022. The School District Marketing Academy doors will open March 21, 2022. Registration is for a limited time. Once the Academy begins, registration ends. 

Pricing structure is being finalized. Signing up for the waitlist will guarantee you’ll be the first to know for discounts, specials, and bonuses. 

marketing ideas for schools

Lisa is an excellent resource for those hoping to hone and improve their marketing skills and techniques. She brings a wealth of knowledge to all aspects of marketing, from planning, to strategies and measuring the results, that can benefit everyone from those who are just beginning to seasoned veterans.

Christina Eckert

Director of Marketing, Northside ISD


“Lisa's session was dynamic and comprehensive, with deep dives into exactly the marketing aspects I needed to explore. And with templates to boot!.”
Norma Zamora-Guerra
McAllen ISD
“Lisa knows her stuff! I wish I had longer to spend with her!”
Chelse Westbrook
Eagle-Mountain-Saginaw ISD
“I highly recommend Lisa's marketing presentation. Hard to believe so much was covered in such a short time, yet I didn't leave feeling overwhelmed. She's dynamic and can speak effectively to marketing professionals from novice to old pros.”
Allison Sliva
Bay City ISD