Hi! I’m Lisa Losasso Jackson and I’m so happy you’re here! Since 2006, I’ve had the absolute privilege to utilize my marketing skills for public education and school districts.
My mission is to provide professional training, the best information, and helpful resources to help you achieve your school district marketing goals.
My background spans product launches, marketing, and PR in the private and government sectors. I currently oversee the Go Public initiative, which is solely focused on the benefits of public education and promoting its member ISDS.
I’ve consulted on school district marketing efforts, and led professional trainings through TSPRA.
I’ve served as a keynote speaker for the CDC on the importance of marketing and child nutrition programs. I’ve also led marketing workshops for Texas Association of School Boards and Education Service Centers.
I’ve seen firsthand the evolution of school district communications departments. In the past, public relations and crisis communications led the pack. Now, because of competition and enrollment, marketing is critical to school district efforts.
Under my company, 11 Productions, I formed Public School Marketing Services to provide training, workshops, resources, and consultative support.
Thank you for all you do!
Marketing is a system that includes communications, PR, and promotion. It’s constantly changing, especially due to social and digital media.
Feeling overwhelmed or not sure where to start? Promoting your district can seem daunting. My promise is to bring you the exact knowledge you need to make it easy and successful.
In March, 2022, I will launch the School District Marketing Academy. This comprehensive, online program will provide what you need to effectively market your district. Courses this year will cover:
Marketing is an efficient way to promote a product or offering. And school districts have so MUCH to offer! Let’s start with an education and diploma! In addition, academic programs, extracurriculars, magnets, academies, and more. Marketing can help you get the word out about what you offer.
Great question! You can add yourself to the waitlist for the School District Marketing Academy at the bottom of this page. Also, I’ll keep you updated about webinars, FB Lives, and other trainings in my bi-monthly newsletter, The School Marketing Helper,
Absolutely! My suggestion would be to join the waitlist for the School District Marketing Academy as a start. It’s a comprehensive, online program that will open March, 1 2022.
The quick answer is yes. I’d love to learn what your needs are and how I might be able to support you. You can submit a request for more information below.